Acuiti Labs: Game Changer in OTC Transformation

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Manoj Harbhajanka, CEO
Over the last few years, services organizations, irrespective of size, have realized the importance of having a simplified OTC process and automated billing system. Businesses with a large and diverse customer base, a wide range of services, bundled offerings and subscription-based billing models have already considering new age billing software to deliver automation and transformation. However, shifting from semi-manual billing environments to a fully automated billing process is a task easier said than done.

That’s where Acuiti Labs can help.

Acuiti Labs is a specialist, boutique consulting firm headquartered in London, UK, and serving clients globally for ‘Consume-to-Cash’ or ‘Order-to-Cash’ process transformation and optimisation. They are an SAP Certified Partner, with expertise to deliver business technology and digital transformation by deploying SAP BRIM (Billing) on S/4HANA and cloud-based applications such as Subscription Billing, CPQ & Entitlement Management for their global customers.

“We focus on delivering business value for organizations through direct impact on the top-line and bottom line by leveraging technology to transform the OTC processes,” says Manoj Harbhajanka, CEO, Acuiti Labs.

Unlocking True Business Value

Acuiti Labs process consulting is based on a combination of business experience and technology expertise. The company has a deep understanding of the billing and invoicing challenges for business across various industries. In the OTC transformation space, they have identified multiple levers to deliver business value. Therefore, the conversation

starts from business value, the value drivers, the process improvement opportunities, and the KPIs that will be measured to deliver this value.

“Invariably, the interaction with CxOs and other business leaders is to develop the business value conversation and then work with the delivery teams to align and deliver these value KPIs,” says Harbhajanka.

The strategy starts with optimisation of OTC to protect the company, extending the capability and then transforming the business model as levers for growth. The aim is to impact the top-line and bottom-line of the P&L through OTC transformation and impact everything from revenue leakage to cash flow, customer satisfaction, time to market, and overall revenue and profitability.

Acuiti Labs believes that OTC transformation has multiple levers to deliver significant business value. Technology has improved over time and provides opportunities for transformation to support and deliver new revenue models and opportunities for monetization of existing assets and capabilities. However, in order to leverage these existing capabilities, an organization needs to ensure that there is strong connectivity between the processes.

To unlock the business value, technology needs to ensure that old-world silos are removed, and all inter-linked processes are truly interlinked through a consistent data model and can become an asset instead of a liability. The strategy of optimisation must ensure the inter-connectivity of processes at the heart of it all.

Delivering Pre-build Accelerators for Real-time Usage

Acuiti Labs uses SAP BRIM to create platforms that record the events on a real-time basis, create relevant billing inputs, and automate invoices for B2B or B2C customers. The company caters to multiple industries for example: AcuitiMobi for public transport; AcuitiPay for connected vehicles; AcuitiPort for Sea Ports; AcuitiMedia for Media and Entertainment; and AcuitiAirport for automating aeronautical and non-aeronautical billing; AcuitiPost for parcels and postal companies. Also, they have delivered transformation for Hi-tech & SaaS organisations. Acuiti Labs ensures that all the platforms create accurate data models for an efficient and sustainable OTC process.

AcuitiLabs deploys technologies like, SAP BRIM for end-to-end optimization of OTC processes. BRIM provides the flexibility of bundling different products and services with subscription and usage-based models.

AcuitiLabs understands the strengths and limitations of standard of the shelf business applications. Therefore, they have built various industry accelerators as mentioned above; From acquiring data from the source systems in real-time using convergent mediation. Its pre-built workflows are designed to receive, normalize, enrich, and route massive volumes of raw usage data of any format. To enabling highly sophisticated industry pricing models using convergent charging engine. And, billing, invoicing and revenue management using convergent invoicing, financials and contract accounting. These BRIM based accelerators allow quick enablement of the SAP BRIM environment for specific industries, reduce the time to market for solution implementation, and improve the design quality significantly.

“SAP BRIM when combined with Acuiti Labs pre-built industry accelerators, adds significant value to the OTC transformation journey and value realisation for any organisation,” mentions Harbhajanka.


Focused on delivering business value by leveraging business expertise and technology to transform and optimizing the OTC processes


Acuiti Labs has also developed multiple complementary solutions to address gaps in the technology solutions for the subscription businesses and has multiple products on the SAP Appstore.

“We operate globally, having a strong physical presence in Europe, North America, Japan, and India. With robust and unique offerings in SAP BRIM domain, we deliver a unique proposition for our clients and ensure their success!,” says Harbhajanka.

Company
Acuiti Labs

Headquarters
Atlanta, GA

Management
Manoj Harbhajanka, CEO

Description
Acuiti Labs is a specialist, boutique consulting firm headquartered in London, UK, and serving clients globally for ‘Consume-to-Cash’ or ‘Order-to-Cash’ process transformation and optimisation. They are an SAP Certified Partner, with expertise to deliver business technology and digital transformation by deploying SAP BRIM (Billing) on S/4HANA and cloud-based applications.

Acuiti Labs